A young man with curly brown hair, wearing a brown blazer over a white shirt, is resting his chin on his hands and looking at the camera with a slight smile, against a plain beige background.

Hi, I’m Hunter 👋 — an award-nominated creative director and writer turning brand stories into scroll-stopping and culture-approved moments.

I bridge editorial and brand, shaping ideas from concept through execution across video and written content. I specialize in platform-native storytelling, creator and influencer strategy, brand voice development, and integrated campaigns that live across social, digital, and experiential touchpoints. Oh, and one time Charlize Theron told me I have “baby skin.”

When I’m not doing work stuff, I can be found thinking of new ways to spend money on skincare in the name of “market research.”

  • 🏆 GLAAD Award Nominee

    Outstanding Digital Journalism

  • 🚀 Produced Allure’s Best of Beauty Live

    Drove 7M+ impressions and a 154% YoY increase in ticket sales

  • 🏆 Shorty Award Finalist

    LGBTQ+ Category

I’ve worked for a lot of brands. Here’s a few:

Jo Malone London

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Gap

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Target

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Ulta

•

Google

•

Meta

•

e.l.f.

•

SharkNinja

•

Roku Gin

•

Aperol

•

Burberry

•

NYX

•

Jo Malone London • Gap • Target • Ulta • Google • Meta • e.l.f. • SharkNinja • Roku Gin • Aperol • Burberry • NYX •

What I Do

I build campaigns people actually care about. Think: award-nominated videos, creator networks that scale, and cross-platform storytelling that hits audiences where they #bedrot.

Want the receipts? They’re in the drop-downs 🪩

  • Every great campaign starts with a story worth telling. I connect brand narratives to human insights and turn them into multi-platform strategies that perform. Whether shaping the voice of a launch, designing a content ecosystem, or reimagining how a brand shows up culturally, I make sure the story lands.

    Proof Points:

    • Defined voice & tone guidelines for cross-platform campaigns

    • Drove 7M+ impressions for Allure Best of Beauty Live

    • Consistently exceeded full-funnel KPIs across campaigns

  • I concept, develop, and guide creative across every touchpoint. From short-form video to experiential activations, I ensure ideas don’t just look good — they perform everywhere.

    Proof Points:

    • Led 360° creative for campaigns spanning TikTok, YouTube, Instagram, OOH, and experiential

    • Generated 500M+ total content views across platforms

    • Built content pipelines that scale natively for each channel

  • I don’t just “find influencers” — I build ecosystems where brands, creators, and audiences meet. By cultivating authentic partnerships, I help brands feel like participants in culture, not outsiders.

    Proof Points:

    • Scaled Allure’s Creator Network to 140+ partners

    • Delivered 30% engagement lift among Gen Z

    • Launched creator-led campaigns for L’Oréal, Ulta, and e.l.f.

  • I thrive on uncovering whitespace and turning insights into scalable frameworks. Whether pioneering new formats or growing digital IP, I make sure ideas don’t just trend — they last.

    Proof Points:

    • Scaled Offbeat Media’s Snapchat shows from 6 → 26 series in 4 months

    • Drove a 24% lift in ad impressions and 68% increase in organic revenue

    • Grew monthly network reach to 200M+ views

  • I have more than 10 years of shaping and executing social stories that break through to audiences under my belt. I'm a recovered journalist, but my ability to do in-depth research is still as sharp as ever—and it serves me well. I can entrench myself in the most microscopic of niches, locating the white space that’s ripe for exploration. There is no perfect model for going viral, but I know what people want, and I know how to get superb mid-funnel metrics.

    But what do I love love? All things beauty and, of course, anything LGBTQ+.

Branded Social Video Work

“Hunter, what’d you do?” I led the creative from pitch to post—concepting, directing, scripting, and steering the edit.

“Hunter, what’d you do?” I concepted the idea, scripted the narrative, directed the shoot, and led the edit from first cut to final.

“Hunter, what’d you do?” I built the concept, shaped the visual direction, scripted the beats, and oversaw the edit through delivery

“Hunter, what’d you do?” I led production logistics while contributing creative feedback that sharpened the concept and final edit.

“Hunter, what’d you do?” I led branded content from pitch to post—concepting ideas, shaping the story, directing production, and guiding edits while balancing editorial voice and client goals.

“Hunter, what’d you do?” I managed workflows and timelines while shaping creative direction and ensuring the final story held up on screen.

“Hunter, what’d you do?” I pitched the idea, translated brand goals into editorial storytelling, oversaw production, and steered the edit to final.

“Hunter, what’d you do?” I helped sell the concept, worked across editorial and client teams to refine the story, and oversaw production and post.

“Hunter, what’d you do?” I scripted the narrative and structured the story beats to translate brand goals into editorial-first storytelling.

“Hunter, what’d you do?” I built the concept alongside clients and editors, led execution on set, and guided the edit to ensure it met both brand and editorial standards.

“Hunter, what’d you do?” I led cross-functional oversight of social trailer versioning for Meta × Yara Shahidi, aligning creative teams on platform strategy and final approvals.

“Hunter, what’d you do?” I oversaw creative concepting, production, and partner relations.

“Hunter, what’d you do?” I ran production operations, refined the creative approach, and partnered with teams to bring the concept to life.

“Hunter, what’d you do?” I oversaw execution from planning through delivery, weighing in on creative decisions and guiding edits to completion.

My team increased Yara’s following network on Facebook by 6.74% to 2.3M. Other highlights include a 200% increase to reach (54M) and a 148% increase in engagements (2.1M).

“Hunter, what’d you do?” I spearheaded direction, shot-list, and publishing strategy.

“Hunter, what’d you do?” I oversaw the editing process, creating a storyboard, script outline, and approved final deliverables.

Editorial Video Work

I created a ton of original editorial and short-form video content. Still, my proudest achievement was developing a really cool series in 2017 called SEEN, which was a GLAAD and Shorty Award finalist, that went on to become the top revenue-driving series at NowThis. I wore many hats in this role: talent booker, director, producer, and video editor.

Copywriting Work

I studied magazine journalism at the University of Georgia. Obviously, I’m not a fortune-teller (RIP, print media), but give me a keyboard and an idea, and I’ll make it shine.

Hulu’s The Testaments x The Cut

The following is from my work on LinkedIn for former Volkswagen USA CEO, Scott Keogh. My primary task was promoting Volkswagen’s commitment to electric vehicles and bringing Scott’s personal voice to his platform.

Let’s Make Something Go Viral 💌