I excel at blending strategic vision with creativity and analytical prowess to drive measurable results. I regularly exceed full-funnel KPI goals through targeted, data-driven campaigns for leading brands like Google and e.l.f., showcasing my ability to craft impactful content aligned with business goals and audience insights. While working for Meta and Yara Shahidi, I independently identified and optimized posting for highlight reels to raise awareness for Yara's new series and increase engagement on her socials. We increased her follower network on Facebook by 6.74% to 2.3M. Other data highlights include a 1,095% increase to reach (54M) and a 1,428% increase in engagements (2.1M).

In a former role, I expanded a roster of always-on original IP from six to 26 digital franchises in four months, increasing overall ad impressions by more than 509%, total follower network by +3M, and influencer partner network by 75%.

From drafting a pitch to hitting publish, I've mastered every aspect of the creative pipeline. I'm proficient with all aspects of Adobe Creative Suite, a confident copywriter in terms of tone, grammar, and accuracy, video production, photography. If I combined all the content I've created, I'd be looking at upwards of 500M+ views and countless more impressions.

Everyone is being influenced in some way or another. I'm good at finding the best influencer partners for brands and clients. I've expanded Allure‘s sought-after and carefully curated Creator’s Network to include the buzziest, most-followed range of voices to include more than 140 influencers.

I have more than 10 years of shaping and executing social stories that break through to audiences under my belt. I'm a recovered journalist, but my ability to do in-depth research is still as sharp as ever—and it serves me well. I can entrench myself in the most microscopic of niches, locating where the white space needs to be filled. There is no perfect model for going viral, but I know what people want, and I know how to get superb mid-funnel metrics.

But what do I love love? All things beauty and, of course, anything LGBTQ+.